Free ebooks can be a great way of getting the word out to potential readers about your books. This helps by putting your book into “others also bought” lists, putting it on free best seller list and hopefully getting reviews.

But there can be some downsides. These are some of the ones I have experienced:

• Freebie collectors: lots of downloads and very few reviews. Why because people basically download free stuff and hoard it with very little intention of reading it – or maybe with the best intentions, but then don’t bother.
• Reviews of free books tend to be more critical. Usually I think because the reader got a book that wasn’t really what they were looking for – they misunderstand what the title is about because they haven’t considered their purchase very much. For instance one of my publications – Alt Hist magazine states clearly in the blurb that it contains all sorts of historical fiction, but got criticized recently by a reviewer because it wasn’t just alternate history. I guess they just looked at the title.
• “Good for a freebie, but I wouldn’t pay for it”. Well thanks for that review! I have also seen a review of a free book that complains the book was too short! But it’s free, what is your problem! If I was charging it would probably be $0.99 – which I think is a legitimate amount for a short story. If they enjoyed the read would they really not even pay that much for it?

I think these issue can also happen to a certain extent if you price at $0.99. People who collect freebies and bargains don’t often seem to make informed decisions!

But having said that I have definitely had some success with making titles free. Usually for a limited time and then putting the price up again – as this does help with getting into related title lists.

But writer beware, some readers value their free downloads higher than anything they might purchase! 🙂