Then they will need to come down in price and also be available in more user-friendly readers, such as the Apple Tablet.
This is according to a survey of UK publishers and booksellers carried out by The Bookseller.
I think this has got to be a bare minimum before e-books can seriously gain any penetration in the general trade market.
a) Why would you buy a digital version if it costs more?
b) I am afraid the Kindle/Sony Reader are not really sexy/integrated enough with other media to encourage people to read books electronically for pleasure. I know there are advocates of these devices – but the iPhone phenomenon has neatly shown that specific portable electronic devices are a waste of time – devices need to be multi-functional.
Unfortunately the size of the iPhone counts against it as a serious reading device for more than a few minutes – I’ve tried it – the screen is just too small.
Also why would most sensible, i.e. non-geeks, non-tech industry or publishing people, really want to buy something just so they can read books on it? Duh – there’s books for that!?
I can see e-books happening in a big way at some point in the future, but not yet.
Physical books will always be my favourite I’m afraid – I’ve actually started getting snobbier about it recently – for instance I’m loving reading a special edition hardcover everyman which includes a ribbon bookmark – so much classier than your standard paperback.
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